Theintroduction of the Internet has changed the way people buy during the last tenyears. One distinctive and ground-breaking change brought about by the Internetis "online shopping," Nowadays, shopping is regarded as a social orrecreational activity with hedonistic elements in addition to being afunctional or utilitarian activity. The behaviour of the consumer has alteredrapidly during last few years after the advancement of online shoppingplatforms. In this era of online shopping traditional cash payments is replacedby UPI, and physical quality check is replaced by online reviews and ratings.As compared to rural people, urban people prefer quickness and they value time,they are more conscious about quality whereas rural people are more concernedabout online frauds as they still rely on cash payments.

Keywords:- Online shopping platforms and shoppingbehaviour.